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The Ethical Selling* Institute, a subsidiary of Sempact, Inc., provides training, speaking (keynotes, breakouts) and consulting services to businesses and organizations on how to pull ahead of their competition by building more of the EthicalFactor (Trust, Credibility and Partnership) into their crucial customer interactions. The objective: provide a Superior Customer Experience which will yield greater market share and/or higher prices/fees.  

*Our definition of selling is not the conventional one.  We take a broad look; it encompasses any "moment of truth" that influences perceptions of service image. Thus, all people who have contact with customers/clients/guests/patients would be involved in "selling."

Ethical Selling System programs are designed to impact all three Key Business Development Objectives:

(1) Create "very satisfied" clients, who stay as clients, who buy more and who become "promoters" (responsible for 80-90 percent of referrals);
(2) Provide more services to existing clients; and
(3) Obtain new clients

A two-part article describes the components of our System: PullingAhead of the Competition - Differentiating Products/Services and PullingAhead of the Competition - Differentiating the Selling System.  (See also background article written on Sempact: Consultant Helps Businesses to Differentiate Service from Competitors.)

Since Sempact's birth in 1988, we've refined our approach to provide clients with a logical, integrity-based process that, we're humbled and proud to say, has yielded significant results. Our EthicalFactor clients come from the following industries and professions: printing, insurance, waste management, law, architecture, engineering, industrial equipment, banking, roofing, direct mail, broadcasting, brokerage, automobile, graphic design, accounting, remodeling, construction, consulting .... Clients include large corporations and organizations (Anheuser-Busch, DuPont, Hewlett-Packard, 3M, AT&T, the United States Postal Service) as well as SMBs (small and mid-size businesses with at least 50 employees)

Regardless of their size, they have the following in common: they are looking for more ways to enhance their customers'/clients'/guests'/patients' perception of their trust, credibility and partnership, which will serve to enhance their business or organization.  Clients and Testimonial Letters

Sampling of recent Testimonial Letters:

Enterprise Rent-A-Car
Enterprise Rent-A-Car 2008-2011 Facilitation Feedback
Stone Carlie CPAs
Arrow Limousine
Central Institute for the Deaf
Business Persons Between Jobs

Interested in learning more about how we can help you
(1) create "very satisfied" customers/clients, who stay as customers/clients, who buy more and who become "promoters" (responsible for 80-90% of referrals); (2) secure more business from existing customers/clients; and/or (3) acquire new customers/clients? Call us at (314)863-4000 or email

Professional Services

Selling Professional Services Workshops
Integrity-Based and Proven Business Development Consulting and Training
(testimonial links included)

The Ulitmate Marketing Tool -- A  10-Minute Close and Personal Picture of Your Value
Top line not where it needs to be? Attend our
Executive Briefing:

Ethical Selling System Overview

Exclusively for CEOs,  CMOs, Managing Partners of Large Corporations and SMBs (at least 50 employees)

WOWEDFactor Article
WOWEDFactor: Key to Business Differentiation

WOWEDFactor Program (including seminar piloted with Anheuser-Busch and 11-minute streaming video)

Business Motivation Seminars
for companies that need the right seminar speaker for their right message


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PullingAhead, EthicalFactor, WOWEDFactor and WOWEDAMERICA are service marks of Sempact, Inc.

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Phone: 314.863.4000 | Email: | 7730 Carondelet Avenue, Suite 106, St. Louis, MO 63105

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