| |
||||||||
| |
|
|
|
|
|
|
|
|
|
 Consider
Fred Firestone, principal of the Ethical Selling Institute Annual Kick-Off Meetings * Keynotes *
Breakout Sessions * Workshops National Columnist, Attorney,
Trainer, Game Show Host, Entrepreneur,
Television "Customer Satisfaction" Expert, Social Worker Firestone Speaker Summary  ____
I am the principal of The Ethical Selling Institute,
a subsidiary of Sempact, Inc. We provide training, speaking
(keynotes, breakouts) and coaching to companies and
organizations on how to pull ahead of the competition by building more
of the EthicalFactor (Trust, Credibility and Partnership) into
their products and services. We believe that
doing so is not
just the right thing to do; it is the ultimate differentiator.
*Our
definition of selling is not the conventional one. We take a
broad look; it encompasses any moment of truth that influences
perceptions of service image. Thus, all people who have contact
with customers/clients/guests/patients would be involved in "selling."
Since Sempact's birth in 1988, we've refined our approach to provide clients with a logical process that's yielded some significant results. Our philosophy presupposes there are no contradictions between doing what is best for you and doing what is best for your clients or customers. I'm linking a recent column I wrote that sets forth our philosophy: PullingAhead of the Competition: Developing and Selling Your Competitive Advantage. I have been fortunate to have had the
opportunity to have spoken to businesses and organizations across the
country on how
to continuously add more perceived value to products and services so
that more business is warranted (Topics: Differentiation, Customer
Satisfaction, People Make the Difference). If you would like
to speak with someone about your meeting needs and concerns, call our
office: 314-863-4000 or E-mail Us. Thanks
for your interest.
Meeting Planner Concerns
When
we speak with meeting planners and speakers' bureaus, they tell us in
bringing on a speaker, the following are potential areas of concern:
It is extremely
important to me to be sensitive to each of these issues. Some Pertinent Links Background
Article about Sempact, Inc. Sampling
of EthicalFactor Clients Sample
Announcement of Keynote: Mailing & Fulfillment Service Association Sampling of PullingAhead Columns
Topic: Adding Value and Delivering on Moments of Truth WOWEDFactor:
Key to Business Differentiation Adding Value To Your Products And Services -- Gas Is Just Gas Adding Value To Your Products And Services -- Learn To Differentiate Your Offerings Adding Value To Your Products And Services -- Your People Make The Difference Competitive Advantage: Having It And Selling It Making A Difference With Effective Employees -- Harriet And The $6 Burger Pulling Ahead Of The Competition: Lacefield Music Topic: Selling the Value PullingAhead of the
Competition: Developing and Selling Your Competitive Advantage Differentiating
Your Selling Process -- Two Five-Cent Mints Can Make A Difference About Us | Programs | Clients | Articles | Video | FAQs | Inquiry/Register |
|
Phone: 314.863.4000 | Email: info@EthicalSelling.com | 7730 Carondelet Avenue, Suite 106, St. Louis, MO 63105 |
|
Copyright © 2010
Sempact,
Inc. |
 |
|
|
